The “Korean Wow Factor” Trends Presentation and Innovative Formulations

South Korea is recognised as a powerhouse of innovation. We exhibited at In-Cosmetics Seoul in South Korea in June 2015. We had a very exciting week, met formulators from innovative Korean Personal Care manufacturers, and were inspired by a lot of different ideas from the show and Korean brands.

We have summarised the most recent Korean developments, new concepts and formulations in a presentation for our customers. The presentation also includes details of new Aston formulations inspired by all we saw in Korea, and suggestions of materials that can be used to achieve similar effects.