SW50R40A

SW50R40A is a dispersion containing 50% surface treated Red 40 Lake in liquid Synthetic Wax.

Kobo's pigmentary dispersions are widely used in colour cosmetics due to their multiple benefits over dry pigment powders. Dry pigments tend to aggregate in formulations which can affect the color strength, gloss and opacity. The colour intensity and opacity are usually highest when the aggregate particle size is closest to the primary particle size. The pigments in Kobo's pigmentary dispersions are surface treated to improve the ease of dispersion and stability. Kobo's pigmentary dispersions offer full colour development, improved gloss and ease of use.

SW50R40A is a dispersion containing 50% Red 40 Lake in liquid Synthetic Wax. The pigments are surface treated with Kobo's patented ITT (Isopropyl Titanium Triisostearate) treatment prior to dispersion. ITT treatment forms a uniform coating of lipophilic isostearate groups, which greatly improves the dispersibility of powders in various organic oils. ITT treatment reduces oil absorption of powders so they can be used at substantially higher loading in formulations without causing a dramatic viscosity increase. ITT treatment has good skin affinity due to the isostearate surface groups.

SW dispersions are recommended for use in anhydrous formulations (e.g. lipstick, concealer, cream-to-powder make-up) and may also be used in emulsions (e.g. liquid and cream foundation, mascara, blush).

Chemical Description: Synthetic Wax, CI 16035 (Red 40 Lake), Isopropyl Titanium Triisostearate

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